JOB TITLE: DIRECT MARKETING COORDINATOR (DONOR DEVELOPMENT)
The Irish Red Cross fundraising team is looking for a dynamic and
creative professional to help us lead and develop our process of
crafting donor appeals and newsletters. This is a critical role within
the IRC?s fundraising programme and will require active engagement
in the strategic advancement the organisation?s overall fundraising
programme.
The Irish Red Cross is a humanitarian organisation, providing
impartial services and support to vulnerable people and communities
both at home and abroad.
RESPONSIBLE TO: Individual Giving Manager
WORKS WITH:
* The Individual Giving Manager and the IG team including - Direct
Marketing Coordinator (Acquisition & Tax), Donor Care Executive,
Database Coordinator
* External providers, e.g. creative and copywriting agencies,
printers, call centre, etc.
* The broader Irish Red Cross fundraising team and programme staff.
SUMMARY OF ROLE:
* To support the Individual Giving team of the Irish Red Cross (IRC)
with specific focus on developing and implementing the
organisation?s programme of individual donor development. Primary
attention will be given to the area of existing donor engagement &
retention
* To assist as necessary with enquiries from donors and the public
* To contribute to the work of IRC as a member of the IG team
MAIN TASKS & RESPONSIBILITIES:
* Work with the IG Manager and team to achieve the mission of the
Irish Red Cross
* Support the IG Manager and the broader fundraising department
through the planning and implementation of direct marketing (DM)
campaigns as well as agreed new income streams and other fundraising
initiatives in order to realise established targets
* Coordinate a programme of regular (and, where required, emergency)
direct mail and email appeals, newsletters, digital marketing and
telemarketing to expand monthly giving and single-gift contributions
in support of the Irish Red Cross.
* Assist in maintaining database and analysing fundraising
information as required
* Prepare budgets and reports for the IG Manager and members of the
fundraising department as agreed
* Research and share awareness of developments in the external
environment, as well as any relevant and appropriate research, with
the IG Manager and fundraising department as agreed
* Keep up to date with the legal requirements and codes of practice
for fundraising generally
* Other tasks as appropriate
ESSENTIAL EXPERIENCE & SKILLS:
* Minimum of two years? experience in a similar role in a
fundraising or marketing environment
* Competence in MS Office applications and email marketing software
* Experience of using a database/CRM in a fundraising or marketing
environment
* Intermediate or advanced skills in MS Excel
* Understanding of donor care and direct marketing principles and
techniques
* Knowledge of fundraising and the charity sector
DESIRABLE EXPERIENCE & SKILLS:
* A relevant third level qualification would be an advantage
* Experience of other areas of fundraising, including emerging
online platforms would be an advantage
PERSONAL ATTRIBUTES:
* All levels of education and experience will be considered. However,
good communication and interpersonal skills are essential.
* Committed interest in the work and principles of IRC
* Good administrative and organisational skills
* Ability to speak and write fluent English
* Ability to work as part of a team
* Ability to respond to a varying workload in a busy environment and
to step up where necessary
* Ability to meet deadlines and targets
* Excellent attention to detail
CONTRACT TERMS:
* Salary range ?**Apply on the website**,**Apply on the website** -
?**Apply on the website**,**Apply on the website**
* Grade: Administration & Development Level 2
* **Apply on the website** hours/week Mon-Fri
* Location: Irish Red Cross, **Apply on the website** Merrion
Square, Dublin 2.
TO APPLY: Please submit your CV and covering letter, Reference DMC, to
Charlie Lamson (**Apply on the website**) by 5 pm on January 7,
**Apply on the website**.
We need : English (Good)
Type: Permanent
Payment:
Category: Others
